
Tasia
shared a link post in group #🇨🇳 ChinA.I. 🤖🧠🦾🤖
- User loyalty is fragmenting across platforms, with Douyin dominating engagement and Xiaohongshu surging in time spent.
- Influencer structure is shifting, favoring micro-KOLs and amateurs over celebrities, especially in niche and regional segments.
- #Artificial Intelligence is transforming marketing workflows, boosting precision, speed, and ROI—from influencer selection to post-campaign reporting.
- Emotional consumption and community identities are rising among Gen Z and young women, reshaping how brands build resonance.
- AI chat interfaces are emerging as new entry points in consumer decision-making, challenging traditional search-driven marketing.
#🇨🇳 ChinA.I. 🤖🧠🦾🤖
https://open.substack.com..

open.substack.com
China’s social media go granular and AI-powered
Fragmenting platforms, emotion-first marketing, and AI-led decision-making are transforming China’s digital consumer landscape.